![]() ![]() The fact that the educational keyword “degree” is one of the top ten most expensive Google keywords, right up with lawyers and credit, reminds us of the growing cost of education. You’ll notice that these top ten most expensive AdWords keywords deal primarily with financing and industries that manage vast sums of money. Want to learn more about how Google advertising works? Check out our infographic: What is Google AdWords? Top 10 Most Expensive Google Keywords Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised us and our readers. At WordStream we can’t get enough PPC that’s why we decided to conduct some research and find out what the most expensive keywords are in Google. ![]() How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising.
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